The advent of digital marketing has been revolutionary. It’s made it possible for brands to reach their audiences and customers directly without the intervention of middlemen. Let’s look at some brilliant digital marketing and event planning tools that will help you with engagement and conversions.

Event Planners have many tools at their disposal

Event planners have many tools at their disposal. However, today’s marketing and event planning requires a new breed of tool to ensure success. These tools are designed to work in tandem with each other, helping you reach your goals.

Tamara Varner

There’s a tool to help you track your event attendees. One that helps you with social media marketing. Another that can be used by all of your team members for project management. Each of these works in tandem with other tools for an optimal experience.

For example, Greater Giving software allows you to manage and track everything from ticket sales to catering orders from your dashboard. Other marketing and event planning tools like HubSpot or Flodesk, allow you to send out emails about upcoming events or promotions around tickets. In this case, Greater Giving is working alongside another type of digital marketing tool (e-mail).

The New Breed of Digital Marketing and Event Planning Tools

Here are my top digital marketing and event planning tools picks:

• Event marketing tools: Canva is one of my favorite tools. They offer a Pro Account options that allows you to create and schedule polished social media posts, add QR codes to your marketing materials, embed links, and share content with team members. Facebook Events can be used in tandem with other social media platforms to promote and engage with attendees before, during and after an event takes place.
• Fundraising tools: Fundraising Event Software Platforms offer different tools depending on your type of event. You can build and event website, add text-to-donate, create online bidding sites, and walk you through the steps to create a great event. You can also add other tools like consignment packages to help you with procurement for an auction. Company’s like Winspire, offer amazing experiences and travel opportunities that are highly sought after and can quickly double or triple your income within minutes.
• Event planning tools: Project Management Platforms like Monday.com allow you to streamline all your event tasks, delegate and communicate with team members and vendors in one space.

Make use of analytics data

A big advantage is that it can help marketers address the specific needs prospective event attendees. It can also help with content creation, and event KPI’s.

Digital Tool Takeaway

There are many tools available to help event planners and marketers achieve their goals. They work in tandem with each other, ensuring success for all involved parties: attendees, organizers and sponsors alike. Event planning is a process that requires careful planning and preparation. Now more than ever it can be an enjoyable experience — providing you choose the right tools!